If your playground is the digital world and you want to reach more people, be known by more people, increase your site visitors or sales, one of the first few terms that comes to your mind will probably be “keyword”.

This is very natural, because in…

Today, mobile devices, especially phones, have gone far beyond their traditional functions. People are no longer limited to a single screen, but also consider each screen as an integral part of an inclusive ecosystem and alternatives for different usage areas.

Various applications come to life as…

While video content is gaining more and more importance in digital marketing, there is a phrase we often hear : “No one watches long videos! It is necessary to produce short content.”

 Yes, technology is developing, perceived time is accelerating, and videos on social media are…

Setting up a marketing strategy can necessitate extensive research, brainstorming, dozens of bad ideas, litres of coffee, and long hours. However, once the strategy is developed, the rest is a matter of implementation. Is the job finished? No, of course not. You must monitor the progress of the process…

There are 4.62 billion social media users worldwide, accounting for 58.4% of the total population. TikTok, one of the most popular platforms among these users, is used for nearly 20 hours per month. Ads on this channel have a potential reach of 884.9 million people, which grows by 7.3…

No, there is no typo in the title.  With changing conditions and evolving market dynamics, the famous and traditional 4P model, known as the ‘marketing mix,’ has given way to the 4C formula. The need to establish stronger strategies as competition increased was also effective in this. So, what…

Vegan cosmetics, 10XL t-shirts, gourmet cat-dog foods, orthopedic products, mountaineering equipment, left-handed-only items… What do you think is the one thing they all have in common? They cater to a small but distinct and characteristic consumer group, namely ‘niche’ consumers. Niche marketing is the concept that defines the promotion,…

Perhaps the most well-known abbreviation of the previous year: NFT. ‘Non-fungible tokens’ are gaining popularity in the digital world. They are becoming a more popular way to buy, sell, and invest in digital artworks. So, what exactly is NFT, why is it so important, and how is an NFT…

Crossing borders is an evolution that a brand will eventually want to accomplish, maybe even have to do. Even as it takes the initial move to expand abroad, it recognizes that it will not be able to play ball as it does at home. Numerous factors must be considered…

How many times a day do you check your inbox? How many email notifications do you receive every few minutes? Quite a lot, right? It is estimated that every day 333.2 billion emails are sent and received worldwide. Communication still depends mostly on emails. Among those in the…