The world is transforming into digital and trends of this “digital world” constantly changes. Every year we look back to annual changes and developments in this digital world to better understand the future. As we move closer to a brand new year, here are some of the… Read More

On 16th of July, Elon Musk who is the founder of SpaceX and co-founder of Tesla has introduced Neuralink, a neurotechnology company that has been working on connecting the human brain with computer interfaces for the last two years. According to Musk, even in “a benign AI… Read More

People tend to shorten their decision-making process to simplify the task with some unconscious cognitive processes. There are a great number of brands who compete with each other through various distractions and they make the process even more difficult for the consumers. This is why people follow… Read More

People always like listening to stories and love brands which puts human to the centre. 

Human beings have been in the cycle of business and management over the years. The trace of management theory grounds the 1700s but the significant improvements have begun with… Read More

“The new research highlights the consequences of over targeting and its negative impacts which comes from focusing on precision marketing rather than brand building strategies.”

There is a fine line between useful advertising and over targeted advertising which refers to a bombardment of online… Read More

The majority growth in cultural sector is in the film, TV and music categories.

The economic contribution of cultural industries such as theatres, galleries and music rapidly increasing in the UK. It has grew even faster than the wider economy itself for the sixth… Read More

Google has blocked off the campaign data which is available to advertisers and the inventory if they want to buy. Unfortunately, it severely restricted advertisers to reach successful campaigns on targeted consumers.

It is started with the decision to block DoubleClick ID usage when… Read More

Thanks to its “intuitive” chatbot TOBi, Vodafone transformed its customer experience by streamlining its engagement with customers and personalising the sales journey.

Focusing on customer journey is a necessity of the era which makes a great number of brands successful.  While a lot of SME’s… Read More

As a holistic healing treatment, aromatherapy uses aromatic natural plant extracts and essential oils to improve the medical condition of body, mind and spirit. Besides being therapy aromatherapy is a combination of art and science where it has more recognition in the related fields lately.