We have looked into the marketing trends of 2021 and have come up with 2 trends that we think are going to be popular in 2022. We believe that the following trends will excel and be quite successful this year.
“Shoppable” content
This is the type of content we are now seeing online, it has been circulating around the web for quite some time.
‘Shoppable’ content is very common on Instagram and TikTok. There is the Instagram shop where people are now able to do shopping.
Businesses are able to put their products on there. As people browse on Instagram they have a higher chance of seeing the Instagram shop; this benefits businesses as they don’t need to spend huge amounts of money of advertising and marketing.
They can even link their Instagram to their business web page; this helps increase brand awareness. By doing this they have a higher chance of gaining new customers.
Another example is the TikTok shop, this is where people have a shop on their TikTok account allowing their followers to buy products from them.
They also have the potential to sell their products through the usage of live streams. This is done by them showing their products on live stream allowing people to buy products straight from the live stream. There is a small yellow basket in the bottom left hand corner where the viewers of the live stream can see the products and order them. Most of the time they have discounted products which encourage people to buy these products. Firms pay content creators on TikTok to do these lives and sell the products. The creators get a pay out of this and they normally get on of each product to actually show on the live stream.
This form of marketing is very good because hundreds and thousands of people are spending lots of time on TikTok giving these live streams a large audience.
Visual Content
By visual content we don’t only mean YouTube adverts, we are talking about a huge variety of content types.
Some visual content can include short videos on Instagram; these are called reels. To read more about instagram reels you can look at our previous article names ‘instagram continues to change’. We have information there all about instagram marketing and the new use of reels.
Another visual content linking into instagram can be normal instagram posts and stories. These are good because the posts can be seen by lots of people with the correct use of keywords and hashtags. We can help you determine what would be best for these posts. By using the correct key terms you are also helping the SEO side of the marketing.
The correct use of infographics and videos will help you gain more brand awareness.
Other examples of visual content can be:
- YouTube ads
- Facebook ads
- Snapchat ads
- Google ads
- Tv ads
- Emails
This list can also be classed as some of the other trends of digital marketing in 2022.
If you don’t know where to start or what type of digital marketing you should do for your firm, let us help you establish what can be best for you. Let BGA Partners’ professionals help you determine what would be best and allow us to help you create the marketing you need.