Smartphones have become an essential part of our life. We never give up to check our smartphones, even if we are at work, at school or on the road. However, every country displays different usage patterns.
Statistics show that in Europe, people look at their smartphones 48 times a day. In Turkey, this number rises to 78 according to research by Deloitte. 78 times a day means that Turkish people check their phones every 13 minutes.
While mobile phone addiction seems to be higher in Turkey than in Europe, statistics say that 79% of people will check their phones within 15 minutes of waking up. In Europe, this figure is at the level of 62%. Similarly, the proportion of people checking their smartphones within 15 minutes of going to sleep is around %53 in Europe, while this figure is 72% for Turkey.
66% of people are aware that they use their mobile phones with excess, and half of these say they do try to limit their usage. Another interesting statistic shows that two out of every three videos are shared on instant messaging platforms such as Whatsapp or Facebook Messenger according to research.
Yet another result of this research is related to mobile access to e-commerce websites. In 2015, 32% of smartphone users were using their mobile phones to glance at shopping websites. Today, the proportion has risen to 46%. This shows that mobile access has gained much importance from the perspective of e-commerce.
Mobile advertising has also been increasing its share among the other digital advertising media. The Turkish public, with its attachment to smartphones, points to a big potential in terms of mobile advertising.
BGA Partners generates mobile advertising solutions for companies that want to create brand awareness in the Turkish market. With the advantage of being an integrated marketing communication agency, BGA Partners provides unique and clear messages about your brand for your costumers in digital as well as conventional channels. As a result, the brand establishes a bond, which will turn into customer loyalty, brightens up its image and marks up its sales. BGA Partners is ready to partner with you within the scope of knowledge, mutual trust and wisdom.