What is your purpose? This question is an inquiry that we have encountered at least once in both private and public spheres. Even we have started rolling our eyes at this “having a purpose” term. Is it an overrated notion or an unavoidable fact? What is “purpose”… Read More

A brand is the identity of goods or services. While a brand distinguishes a product from others, it is a reminder which symbolizes the product through a name, a term or a sign in the minds of customers. All producers wish that their goods or services become a brand…

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