Oct 12, 2018

The Strategy That Defies the Years: Email Marketing

Like all marketers, entrepreneurs or company owners, your main goal probably is to attain as high a sales figures as possible. Furthermore, it is likely that you often look for ways to keep your old customers close while acquiring new ones. What would you say if we said that you can do all of these by means of only one strategy?

If you find this question exciting enough, be ready to meet with one of the most effective and loyal components of digital marketing world: email marketing.

What Is Email Marketing?

The most basic answer to the question ‘What is email marketing?’ is that email marketing is the use of email to promote or to advertise a product/service. However, this answer is insufficient for the ones who witness the power of email marketing. Besides the opportunity of advertising, email marketing assists your company in strengthening customer relationship, reaching potential customers and building a brand identity.

Why You Should Do Email Marketing

Developed technology brings with new marketing strategies, areas, and rules to the world of marketing. In such a world, which is full of new opportunities, you may wonder why you should still insist on e-mail marketing. There are some reasons for you to choose one of your old friends:

1. Email Marketing Can Be Personalized

In contradistinction to other digital marketing strategies, email marketing enables companies to produce personalized content. Emails that have personalized content increase the consumer’s attention for the brand and that hopefully results in turning consumers into customers over time.

2. Effective Costs

Email marketing is one of the most cost-effective marketing strategies.

Email marketing delivers the highest ROI (Return on Investment) for companies among digital marketing strategies. According to the research done by VentureBeat, for every $1 spent, email marketing generates $38 in ROI. With such an ROI, email marketing becomes the most profitable strategy for small also big companies.

3. The Most Preferred Communication Channel

Although email is one of the oldest digital communication channels, it is one of the most preferred ones today all over the world.
According to the ‘2016-2020, Email Statistic Report’ done by Radicati, in 2018 there are 2,849 billion email users in the world. The number of users is expected to reach 3,040 billion in 2020. It means that nearly half of the world population will be an email user at the end of 2020.

4. Email Marketing or Social Media Marketing

Today, social media becomes an inseparable part of daily life. It is the same for the marketing strategies of companies. Everyone who wants to be successful in today’s marketing world is aware that he should give a big place for social media in his marketing strategy.

A research done by McKinsey demonstrates it with statistics. The research shows us that communication via email is 40 times more effective at acquiring new customers.

After all these details and researches, it seems that e-mail marketing will continue for many years as one of the unchanging pieces of the communication world. As BGA Partners, we also prefer to use email marketing for the right marketing strategy, high sales figures and loyal customer relationships full blast. In this way, while we were reaching potential customers, we make a way for the successful brand positioning.