Why type when you can just talk?
The growing popularity of voice search is actually all about that. It allows users to search by saying terms rather than typing them into their device. It is easy, quick and handy.
Although voice search has been with us for years, it did not have a huge impact on marketing until a few years ago, since the voice ecosystem was in its infancy and was not robust enough for commercial use. However, today, as artificial intelligence improves and humanity gets lazier, statistics indicate that it is a dead cert that the era of voice search began up to the hilt. Google claims 20% of mobile search queries are already being conducted via voice. Mintel reveals that in 2018, 62% of Brits are already using voice search for searching, shopping, controlling music and finding the latest news. Comscore projects that 50% of all searches will be voice searches by 2020. On the other hand, Purch points out that 42% of marketers have to develop for voice search technology, while 8% already do have a voice platform.
Now, it seems that there is no chance left to resist voice search trend if you want your marketing strategy to succeed.
What can you do to get up to date?
While voice search technology develops day by day, how to best leverage it continues to be a mystery for most marketers. However, one thing is for certain, marketers have now a new channel to connect with customers.
Be established on a base: first and foremost, take voice search seriously and review your current digital marketing strategy. Reorganize your strategy and budget as if voice search had been always with you.
Understand your customers: Although voice search makes life easier for users, it makes things difficult for marketers when it comes to knowing what customers want. You need to know what your customer means with a specific word to be able to present the result he/she wants exactly. You can create voice scenarios and use cases based on internal data, interviews, and surveys with real customers to catch your customer query at the right time.
Brainstorm keyword targets: Keywords also change along with search methods. When searching by voice, terms are much longer and often voiced as questions or localization terms. Find out what frequently asked questions and long-tail keyword phrases your customers often use.
Think local: According to a study held by Chitika, mobile voice search is three times more likely to be local-based than text. So, leverage local knowledge and optimize your SEO to local keywords.
As BGA Partners, we are aware of this new powerful player that will master the digital marketing world and business strategies accordingly. As always, we are working to breathe trends and keep up with the times. We ensure that you stand out in the digital world and take advantage of voice search to the last.