Millennials or in other words ‘Generation Y’ is the generational group who followed their previous generation ‘Generation X’ who are born between the 1980s to mid-1990’. The Generation Z or ‘Gen Z’ the group that came after the ‘Generation Y’ who born between the mid-1990s and Mid-2000s. As we all know, these generation groups have several characteristics which we can see in all aspects of life. The generation Z attention span is less than ‘Gen Y’ and they process information quicker than ‘Gen Y’. Their attention span might be less than Gen Y but they are capable of doing lots of tasks at the same time. But the biggest differentiator is that they were born into “tech-immersed” society. Since they brought up in the technology age of the 2000s, they are in love with the technology the brands who engaged with technology. A research by Accentura shows that ‘Gen Z’ love tech-driven shopping and they prefer faster shopping experience more than any generations and for instance 1-hour delivery activated shopping and in-store kiosk are desirable for them.
Perception of Brands in The Eyes of Gen Z
Along with all these insights, brands are less important for this generation; they can easily switch to the other brand because the only thing that matters to them is “Customer Experience”. They seem shopping as a social experience and before starting this journey, they “Googled” the product they want to purchase, watch influencers’ videos and ask their friends opinions regarding that product. They are socially active online and offline. Gen Z lives in social media where engaging with other customers
As Bga Partners we create marketing solutions which are compatible with today’s marketing world and the new generation. Our vision is to provide 360° communication services that can adapt yourself to the changing trends and the new customer types like Gen ‘Z’.